The new Tata-DoCoMo ad rocks. Hats off to their creative agency (DraftFCB Ulka).
The ad is for their My Song "Hear your tune when you call" service. It is different, simple, humorous, contemporary and non-jingoistic.
Lovely ad! Made me really smile. Tata-DoCoMo seems to be carving a niche for different services and their different ads too. (The Hutch Zoozoos didn't impress me much this time, though there were a couple of good storyboards, probably because of over-exposure)
And here is the ad